Jiangsu Fengling Musical Instrument Group is a musical instrument production enterprise that produces violin and guitar series products. It produces 300000 sets of violin products and 600000 sets of guitar products of various models and grades annually, with over 90% of its products sold to more than 80 countries and regions such as the United States, Germany, Japan, and Italy. The production scale and technical strength of the violin account for about 60% of the country's total violin production, reaching over 30% of the world's total violin production.
The company is the president unit of the China Violin Association, participating in the drafting and compilation of 9 national violin industry standards and 3 guitar industry standards. It is also the drafting and compilation unit of the professional skill level standards and textbooks for the national "Violin Producer", and the leader unit of the working group for the formulation and revision of violin standards by the National Musical Instrument Standardization Committee. The Fengling musical instrument has been recognized as a "Chinese Famous Trademark", "Chinese Famous Brand", "Jiangsu Province Famous Trademark", "Jiangsu Province Brand Product", and "Jiangsu Province Key Cultivated and Developed International Famous Brand". It has won honorary titles such as "Jiangsu Boutique" and "Taizhou Famous Product", and is designated as a national science, education, culture, and health gift instrument. The group has a national level acoustic quality testing laboratory for musical instruments, a national level vocational skill training center for unique types of work, a national level vocational skill appraisal station, a national level wood biological modification pilot base, and a provincial-level research center for musical instrument materials and technology application engineering. The biological modification and photoelectric treatment technology of wood is currently the most advanced international technology, and has obtained a national invention patent and won the second prize of the National Science and Technology Invention Award. The enterprise has 3 scientific research achievements from the Ministry of Culture of China and 63 national patents (patent number: ZL 2021 2 1010294.8, etc.).
The company has been among the top 150 in the global instrument and sound manufacturing industry for many consecutive years. It was named as the National Cultural Industry Demonstration Base, the National Industrial tourism Demonstration Site, and the National Key Cultural Export Enterprise. The enterprise has won the National Outstanding Performance Advanced Enterprise Special Award, the National Quality and Benefit Advanced Enterprise, the National Export Enterprise Double Excellence Award, the National Enterprise Informatization exemplary organization, the Top 10 Enterprises in the Chinese Musical Instrument Industry, and the National Enterprise Culture Excellence Enterprise. It has been awarded the honorary titles of Jiangsu Star Enterprise, Jiangsu Excellent Private Enterprise, Jiangsu Quality Integrity Enterprise, Jiangsu Quality AA Enterprise, Jiangsu Modern Enterprise System Demonstration Enterprise, exemplary organization for Private Enterprise Employment in Jiangsu Province, exemplary organization for Spiritual Civilization Construction in Jiangsu Province, Jiangsu AAA Credit Enterprise, and Jiangsu Excellent Enterprise for Caring for Employees.
Li Shu, Chairman of the Group, is the President of China Violin Association, and has won the honors of "National model worker", "National Star of Entrepreneurship", "National Outstanding Entrepreneur", "National Outstanding Person in Musical Instrument Industry", "National Outstanding Leader in Enterprise Informatization", "National Moral and Honest Entrepreneur", "Outstanding Private Entrepreneur in Jiangsu Province", "Outstanding Entrepreneur in Caring for Employees in Jiangsu Province", and Jiangsu Model Worker, May Day Labor Medal.
The company has successively employed Zheng Quan, an international famous violin making master, a professor of the Central Conservatory of Music, Hua Tianren, an international famous violin making master and a professor of Shanghai Conservatory of Music, as the general technical consultant, and has successively employed Lü Siqing, an international famous violin master, and Chen Xi, an international famous young violin player, as the image spokesmen.
The company adheres to the business philosophy of "satisfying customers with quality and moving customers with service", with the brand's long-standing goal of "Fengling musical instrument, moving the world with sound quality". It develops the enterprise with advanced culture, promotes cultural development with industrial prosperity, promotes various constructions of "Fengling technology, Fengling brand, and Fengling culture", implements a global and technological brand strategy, and the future Fengling will be more prosperous and brilliant, It will definitely make significant contributions to the scientific development of national cultural products and the takeoff of China's violin industry.